It all started in the fields. Growing up in Grand Forks, North Dakota, we learned firsthand the value of hard work, persistence, and effort it takes to put good food on the table. But taking our passion for quality, farm-grown ingredients and turning it into a brand that could reach families nationwide? That took more than just tradition—it took innovation.
At 3 Farm Daughters, we’re deeply rooted in the agricultural world, but our growth as a business has been fueled by modern digital tools. In a space where small businesses compete with well-established brands, Google has been a game-changer, helping us refine our marketing, streamline operations, and connect with customers in a way that was never possible before.
Google’s 50 States, 50 Stories Campaign
3 Farm Daughters is proud to be part of a larger movement where AI and automation are transforming businesses across industries. Google’s 50 States, 50 Stories Super Bowl 2025 campaign highlights how companies across all 50 states are leveraging AI in Google Workspace to work smarter and with greater impact—and we’re one of them.
Like so many other businesses featured in the 50/50 campaign, we’ve embraced AI-powered tools to scale efficiently, maximize our marketing efforts, and ensure our customers receive the best experience possible. It’s a learning curve, but the same drive that fuels innovation in industries from food service to solar technology is what pushes us forward.
By leveraging Google's tools, we've been able to make strategic, informed decisions that shape how we connect with our audience and grow our brand.
Our Story, Powered by Google
Being part of Google's 50/50 campaign gave us the chance to share how their Workspace, AI and automation help us grow while staying true to our roots.
See how Google's tools help us connect with customers, streamline operations, and stay focused on producing high-quality, farm-grown pasta.
How Google Empowers Small Businesses
How does AI-driven efficiency translate into tangible benefits for small businesses like ours?
For small businesses, competing with larger brands can be a challenge. Google has helped level the playing field by providing powerful tools that allow companies like ours to reach, educate, and engage customers efficiently.
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Cost-Effective Marketing: Google Ads has helped our business to maximize reach with targeted, budget-friendly campaigns that drive real results for our sales.
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Data-Driven Decision Making: With Google Analytics and AI-driven insights, we can track consumer behavior, search trends, and website performance to refine our strategies.
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Access to E-commerce Growth: Google Shopping makes it easier for our brand to showcase products, compete with larger retailers, and reach health-conscious consumers searching for better food options.
Smarter Marketing with Google Ads & Performance Tracking
Google Ads has been a key driver in expanding our reach allowing us to utilize AI-driven automation to optimize ad performance in real-time, ensuring that our products reach health-conscious consumers who are actively searching for high-fiber, gut-friendly foods.
We saw a +200% increase in site traffic and corresponding sales directly linked to our strategic use of Google Ads. The ability to track performance and adjust our approach based on data has made a measurable difference in our growth. Features like automated bidding, audience insights, and keyword targeting allow us to stretch our marketing dollars and maximize engagement.
Google’s Role in Highlighting Our Product
Beyond marketing and automation, Google has helped us educate consumers on the nutritional benefits of our pasta.
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Bringing Science to the Consumer: Our pasta is made using a unique resistant starch grain that supports gut health and naturally triggers GLP-1 production. Through search visibility and Google Shopping Ads, we’ve been able to reach customers looking for healthier alternatives to traditional pasta.
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Consumer Education with AI & Search: Google’s AI tools help us craft informative content that explains the benefits of resistant starch, prebiotics, and gut health. We use keyword search trends and analytics to ensure our messaging aligns with what people are actively researching.
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Product Discovery & E-commerce Support: Google’s Shopping Ads allow customers to discover 3 Farm Daughter products more easily, whether they are looking for high-protein pasta, gut-friendly options, or low-glycemic foods.
Google’s Role in Telling Our Story
Beyond digital tools, Google has also helped bring our story to a larger audience. When Google reached out about featuring 3 Farm Daughters in a campaign, we knew it was an opportunity to share the heart behind our brand and how technology is helping us bridge the gap between farm and consumer.
The filming experience was centered on authenticity, highlighting how we use Google’s tools in real life—from managing our marketing to educating consumers on the science behind resistant starch. The production was focused on showcasing the real impact of Google’s tools on small businesses like ours.
One of the most insightful aspects of the campaign was realizing just how much Google AI and automation has already integrated into our daily business operations. From predictive analytics to automated workflows, the campaign reinforced the importance of embracing technology to streamline tasks and amplify our mission. And we feel like we’re just scratching the surface of what we can do with Google.
What’s Next for 3 Farm Daughters & Google?
Looking ahead, we’re excited to explore even more ways to integrate Google’s AI and automation into our business.
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Expanding Our Search Strategy: We’ll continue refining and optimize our website to make it even easier for people to discover the benefits of resistant starch and find 3 Farm Daughters pasta in stores as they search with Google.
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Exploring AI-Powered Insights: Using Google’s AI for deeper customer insights and trend forecasting to stay ahead in the better-for-you food space. AI-driven recommendations can help us anticipate market demands and tailor our messaging accordingly.
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E-commerce Growth: Optimizing our Google Shopping presence to ensure customers can easily purchase our pasta online. AI-powered personalization and Google’s Product Listing Ads can help match our products to the right consumers at the right time.
Google has become an essential partner in our growth, providing the tools and insights we need to evolve our business. Their tools have helped us take the values instilled in us on the farm—hard work, quality, and a commitment to better food—and bring them to a wider audience.
By simplifying our marketing, refining our operations, and helping customers discover what makes 3 Farm Daughters unique, Google empowers us to stay true to our roots, while growing into the future. As we continue this journey, we’re excited to keep finding new ways to innovate, connect with our community, and bring wholesome, farm-grown pasta to more families.
